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| Golden Gate Golf
Club |
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| · Buziness-plan
(ukr) · Base
- collage · Land
- collage · Destination map
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| BUZINESS -
PLAN |
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| This
is a confidential and proprietary document submitted to the prospective
investor or bank for the sole purpose of discussions and information. |
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| 1.0. Executive Summary |
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The development, management, and operations of the first Golf
Club/Resort in Ukraine is being undertaken by Golden Gate
Golf Club. Details of this project are described herein.
Since achieving independence only a few short years ago, Ukraine
has been in the process of rapidly rejoining the world community
through economic adjustments. The government has overhauled
its business and investment laws which have resulted in the
private sector playing a more and more important role in attracting
increased foreign trade and investment. Despite growing pain
problems, visitors and businessmen alike who have been traveling
to the country over the past 9 years observe that positive changes
can be seen practically everywhere.
Our company, Golden Gate Golf Club (GGGC) plans to tap
this exciting potential by being a leader in the emerging tourism
and recreation industry of the Kiev area. In doing so, it is
expected that the benefits of its success will be significant
in economic terms, but will also benefit the people of the area
as a whole.
Specifically, there has been much interest in the Kiev area
itself, not only is this one of the most beautiful cities in
Europe, but it is also the capital of Ukraine and a major business
center. As world businessmen and women visits the area's proposed
business centers they also generate much interest in the surrounding
areas. This interest will translate into demands for leisure
facilities as well as tourist attraction, but most importantly
they will bring increased revenues while raising overall living
standards in the area. The company, Golden Gate Golf Club,
plans to immediately tap this exciting potential by being the
first to develop a sports and recreation facility built around
one of sport’s most important environment, namely a golf course.
In doing so, it is expected that the benefits of its success
will not only be looked upon in terms of the excellent monetary
returns that will be possible, but also for the new sense of
pride that the project will bring to the country as a whole.
As the world sports authorities are looking into making golf
an Olympic event, this no longer becomes a matter of boasting,
but one of real national interest.
Hence, Golden Gate Golf Club is entering a lucrative
market both from the standpoint of initial membership sales,
yearly dues, a multitude of services, and daily use revenue.
The fees and charges are presently competitively priced in comparison
with similar golf courses in the European region (in terms of
overall size and amenities offered) with introductory prices
starting at US$ 9,000.00 with discounts of up to 35%. This
membership fee is expected to grow to $12,000.00 to $15,000.00
after the first 400 – 500 members are signed up. Memberships
for both the golf course and country club will be marketed through
various marketing channels including direct sales, local advertisement,
and tour packaging through local travel agencies. Further, the
company will sponsor events for the proposed hotel, villa, banquet
facilities and restaurant facilities marketing.
The target market for prospective members will consist of the
growing number of foreign businessmen residing in the Kiev region,
the large number of foreign businessmen traveling to Kiev, as
well as visitors and locals interested in playing golf at an
international resort located in a spectacular natural setting
such as that of Golden Gate Golf Club. The target market
is in keeping with the current foreign makeup of the proposed
membership of GGGC. Specifically, the initial proposed
distribution of overall membership is expected to be 70-80%
as ex-patriate foreigners, and 20-30% locals. Gradually this
proportion will change as the local population takes to the
sport, and eventually we expect the ratio to be 60% local and
40% ex-patriates and visitors.
The Company will further benefit by the lack of entertainment
and resort facilities in the Kiev region, as GGGC will
be the first scheduled golf course development in area. Thus,
the Company's early entry into this tourism and recreation industry
will allow it to become the leader in Ukraine's fast growing
industries.
The associated risks of the project will be mitigated through
the implementation of preventive management systems and early
warning reporting.
The monthly dues as well as substantial revenues from food
and beverage sales will generate a positive operational cash
flow, while a positive financial cash flow generated from new
membership fees will be used to auto‑finance the anticipated
expansion.
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| 2.0 Description of
the Project |
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Against the backdrop of Ukraine’s rapidly entering into a robust
tourism expansion period, the demand for quality resort destinations
has grown much faster than ever anticipated. New Hotels such
as the St. Sophia Intercontinental, a new Radisson, an updated
5 star Hotel Ukraina, and several others will be the basis of
this tourist expansion. In addition, many new and renovated
hotels and guesthouses that have been opened in the major cities
throughout the country, serving foreign businessmen and tourists
alike will add to this flow. In response to the need to develop
large scale recreational facilities for a more upwardly mobile
local population, with an even more focused demand by foreign
residents and visitors for specialized facilities such as golf
courses, country retreats and rural/historical resort destination
sites the sponsors of this business venture, consisting of leading
Ukrainian and foreign businessmen and government officials,
have agreed to combine ideas and resources to create a new destination
resort project to be developed at Koncha Zaspa.
The project consists of the total development of a unique 86-hectare
(215 acre) parcel of land surrounded by 3 tributaries of the
Dnipro River which is one of the world’s mightiest rivers and
which runs through Kiev and Koncha Zaspa.
The facilities to be constructed at this location will include
an 18 hole golf course, plus the renovation of existing Ukrainian
resort structures into a Western style club house facility,
a 3-4 star 50 room resort hotel (golf lodge) (or condominium
style duplex villas), and amenities such as banquet facilities,
tennis, water sports, horseback riding, health club, etc. It
is also anticipated that as the project takes hold, we will
obtain permission for additional development of additional luxury
villas on lands leased by the Company or on adjacent lands.
The projects also includes a riverfront sand beach and potential
marina, plus complete infrastructure and support facilities.
In addition to developing and operating the resort complex.
There are also plans to develop further activities in the area
such as fishing, hunting, etc since the project is adjacent
to park lands that are suitable for such activities.
The project will be able to minimize its construction, operating,
and start-up costs through several economical programs. These
include extensive use of local labor, agricultural talent, design
talent, management pool, and renovation of existing facilities.
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| 3.0 Project Outline |
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| 3.1 Present stage of development |
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This project consists of a corporate structure called Golden
Gate Golf Club (GGGC) which is a Limited Liability
company and which holds a lease on the land needed for the golf
course development. This company also holds the rights of first
refusal on the purchase of the adjacent property which presently
consists of an old and not used Ukrainian resort. GGGC,
was formed as a limited liability corporation with several individuals
as shareholders and with one of the shareholders holding a majority
share in the company. The shareholders in the company at the
present time are listed in the attached Addendum 1.
The land is leased for 49 years with specific terms of use
as a golf club only. The land is presently a protected zone,
which prevents the building at present of any structures on
the property itself, but without any restrictions as to the
use of this land for golf purposes.
The adjacent resort property will be purchased in order to
provide the needed services for the golfing members and for
general clubhouse activities. These will include: restaurant,
banquet halls, lodging facilities, locker rooms, full health
club, tennis courts and swimming pool, water sports, etc.
The company consists of partners that have going concerns in
Ukraine or are in public service. The activities of the public
service individuals do not conflict or adversely affect the
status of the project. The main shareholder is the president
of a company involved in construction and development in the
Kiev (Kyiv) area. He has worked on similar projects in the U.S.,
Japan, Indonesia, Thailand, Vietnam, Korea, Turkey, Philippines,
and other countries around the world. A list of projects is
attached as Addendum 2a and 2b. Other individuals have been
directly involved in building, designing, and supplying materials.
During the construction and pre‑opening period, the Company
will begin selling a certain number of memberships in the proposed
golf course to generate early cash flow to reduce the financing
requirements. Through its initial membership drive it has already
developed commitments from some 50 persons interested in joining
the Club. These comprise mainly expatriates working in Kyiv.
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| 3.2 Background of the Company |
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GGGC was created in February 2000 by five individuals
for the sole purpose of establishing a golf course in Koncha
Zaspa. The majority shareholder of the company has been involved
in golf projects for over 15 years. In Ukraine, he has been
seeking the proper venue and the best area to develop such a
project.
Since there are presently no companies that have been involved
in the construction of golf courses in Ukraine, the task of
finding, coordinating, and constructing the golf course will
be sub-contracted to other companies.
Golf Course: - GGGC has contracted with Pro-W (Ukraine)
to construct an 18-hole golf course on lands leased to GGGC.
Pro-W (Ukraine) is presently proceeding with the design, approvals,
and eventual construction of the course. GGGC will be
conducting an extensive membership drive to attract members
to the golf course and pay back Pro-W (Ukraine) for the above
services and to continue with the financing of the clubhouse
structures. The present debt to Pro-W (Ukraine) is reflected
in the Cash Flow statement.
Golf Course Supervision and Professional Training – Pro-W (Ukraine)
has already made arrangements with the Moscow Country Club (a
major resort with a course designed by Robert Trent Jones Jr.)
to provide assistance in the training of individuals as well
as golf teachers for GGGC. The MCC has also given preliminary
approval to provide supervisory personnel for the golf course
operations and maintenance. Some equipment will also be able
to be quickly purchased through this club.
Golf Club Structures – (Clubhouse, restaurants, bars, health
club, hotel complex, tennis courts, villas, shops, etc.) – The
existing structures and facilities, valued at $500,000 but which
will require substantial investments to reconstruct the project
or to tear it down and rebuild it have the potential to become
a fabulous resort. The renovation and additions planned for
this project are the main reason for the requirement of the
investments.
Irrigation and Maintenance - Initial contacts and arrangements
have been made with regional Rainbird manufacturer’s representatives
for the possible construction and maintenance of the golf course
irrigation requirements. Local institute have also expressed
interest in getting involved in this aspect of the work.
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| 3.3 Financial Structure |
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In absence of an established real estate market for land (recent
developments with respect to laws and proposed regulations point
in the direction that this issue is being addressed, the result
of which will be that the Company will likely control significant
valuable land holdings) the valuation of the land holdings
for the project was based on similar land usage rights in the
area. Since the Golf Course lands are leased for 49 years, it
is difficult to give an actual or reasonable valuation to the
lands leased to GGGC. Therefore the full valuation of
the land can only come from appraising the land usage as a golf
course. At present, the land value is estimated to be anywhere
from $2 million to as much as $16 million. This is based on
the 49 year lease. Once land laws become effective, these figures
will likely change.
The estimated cost of constructing the golf course using local
capabilities is in the $600,000.00 range. This is based on
using local labor, local equipment, local irrigation piping
and pumps, but imported sprinkler heads and controls. Seeds
will be all imported and will be the fast growing variety.
The second structure in the overall Golf Club operations is
the golf clubhouse and ancillary services. This portion of
the project will provide all the services and facilities for
the Golden Gate Golf Club. The existing facilities include
buildings, lands and certain rights that are valued at $0.6
million. The renovation of the facilities are estimated to
be in the range of $1.2 to $4.9 million depending on the amount
of additional work and structures that are to be included in
the project. Financing of the operations is presently being
conducted by Pro-W (Ukraine) with additional financing expected
from interested investors and subsequently from the sale of
memberships.
Investor financing would be the optimum solution for this type
of operation since it would assure the quickest and largest
possible attraction of members to the “first golf resort”
in Ukraine. If a fully operational resort can be in place by
the summer of the year 2003, then the estimated number of members
can climb to over 1500. Many of the “additional” members are
expected to be from the local Ukrainian community. The difference
in this additional group of members on the financial picture
of the club can reach $8 million in additional initial
membership fees. This is based on a discounted membership
fee of $8,000.00, which is still lower than the anticipated
$9,000.00 regular fee that is expected to be reached after the
club opens. However, if our estimates and our projections prove
to be correct, then we can expect to be able to raise membership
fees to the $15,000.00 range after the first 800 to 1000 members
have been signed up.
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| 3.3.1 Membership sales |
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Since membership sales is the major factor in the development
of this type of project, we can foresee and project the following:
a) Early memberships. To date we have
a firm commitment from approximately 50 to 75 individuals (mostly
Korean and Japanese) that if the project starts they are ready
to purchase memberships. The minimum requirements to “show”
these potential members the seriousness of the project is to:
1) open a driving range (with all the amenities and equipment
of a good driving range and a small area for snacks, drinks,
etc); 2) start irrigation layout work on the golf course; 3)
start the construction of the greens; 4) start renovation of
the Baza or the construction of Clubhouse facilities.
b) Early Memberships – second phase.
This is the group of memberships that will be sold to the expatriate
community because of the deeply discounted prices. We anticipate
that we need to sell memberships discounted from the $9,000.00
regular fee to approximately $5,000.00 to $5,500.00 to attract
this group of members. This should form our second group of
members until we reach 300 or 400 members.
c) Third Phase. Once the level
of memberships reaches the 300 or 400 level there should be
serious construction activity on the project and the discount
levels for memberships will no longer be needed. At this stage,
we can start selling memberships at the full $9,000.00 price
with perhaps a maximum of a 10% discount.
d) Fourth Phase. Once the membership
level reaches 1000 members we can increase the membership price
to the $12,000.00 to $15,000.00 range.
e) Final Phase. Once a 1500 level
of memberships is reached (and we expect this will happen within
one year to 18 months), and if there are no other courses being
constructed in the vicinity, then we can safely assume that
a $20,000.00 membership level fee is not out of the question.
This is the stage when we anticipate that the local population
(particularly the well-to-do Ukrainian business people) will
want to become members.
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| 3.4 Participants |
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Walter Prochorenko, General Director of Pro-W (Ukraine)
and Golden Gate Golf Club is a U.S. businessman with
International experience and connections. He was the president
and/or majority shareholder of several U.S. companies dealing
in International Trade, consulting, and construction of overseas
projects. At one point, the company of which Mr. Prochorenko
was President, had 14 offices around the world working on a
multitude of major construction projects, some reaching into
the $100 million value range. Mr. Prochorenko is a Graduate
of the City University of New York with most of his post-graduate
course work in International Business completed. He has also
been a major investor in various projects in the Kyiv area.
Mr. Prochorenko is expected to take over as General Manager
of GGGC during the construction and operations phases. Mr.
Prochorenko will have a contract with GGGC for 3 years with
an option to extend if required. His functions will include:
overseeing the construction of the golf course, club house,
and auxiliary facilities. Once the construction phase is completed,
Mr. Prochorenko will run the Golf Club and Resort with the assistance
of individuals listed below.
Abedin Eising – General Director of Trading House Yaroslav
and partner in GGGC. Mr. Eising is a successful Ukrainian
businessman whose company operations include trade, transportation,
construction and other activities. At present Mr Eising is
the General Director of the structure that owns the Baza adjacent
to the golf course lands. Since he is also a construction executive,
much of the construction work can be accomplished through this
organization. Particularly since they are most familiar with
the structures and can obtain fast approvals and permits.
Pandelis E. Kouris – VP and General Manager of the Hotel,
and Food and Beverage Division. Mr. Pandelis Kouris is a successful
restauranteur in Kyiv. He is an exceptional businessperson
who was able to build up several businesses in the Kyiv area
that included several first class restaurants, a food and beverage
business, and a cruise ship manning and training business. Mr.
Pandelis is expected to run the GGGC hotel, restaurant,
and banquet operations.
Lina Artemyshyn – Managing Director of Pro-W (Ukraine).
Ms. Artemyshyn owns her own consulting firm (International Financial
Consulting Group), which has been conducting consulting work
in Kyiv for banks, government agencies, companies, and various
other institutions for the past 7 years. She also manages the
day-to-day operations of Pro-W (Ukraine) in the consulting,
real estate, and constructions fields.
At GGGC, Ms. Artemyshyn will act as Financial Director.
Stanislav Adamenko – Architect. This individual has
been involved in most of the biggest government projects in
Ukraine. Among these are: Restoration of the Mariansky Palace;
Palats Ukraina (concert hall and convention hall); Offices and
residences of the Presidents of Ukraine (Kravchuk and Kuchma).
Mr. Adamenko has indicated an interest in becoming the general
architect for GGGC on the project and acting as the project
manager for construction.
Victor Gerasimenko, Volodymyr Venger, and Vasyl Semibratskyj
– these individuals are involved in the Government Liason
portion of the project. They now and will in the future, assist
us in the endless maze of Ukrainian bureaucracy and in the obtaining
of the proper documents, permits, approvals, rights, etc.
Golf Superintendent - (most likely hired from a club
in the Russia, the USA, Europe, or Asia). The Moscow Country
Club has indicated an interest in providing assistance in filling
this position. This most important position is expected to
be filled in the construction phase, or at the latest, in the
early stages of the operations.
Maintenance Manager, Greens-keepers, Irrigation Engineer,
Electrical Engineer, etc. – These positions will be filled
from individuals from Local Institutes, industries, and with
the assistance of the Moscow Country Club.
Sales and Marketing Director - This position will be
filled by an individual from the local ex-patriate community
or from local executives. Several candidates are already being
considered.
PR Director. - A local PR director that has worked
for Pro-W (Ukraine) will be hired to provide assistance in the
ever-important Public Relations functions with the Ukrainian
press and media. We already have excellent access to the local
journalists organizations, unions, and press clubs.
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| 3.5 Management (Alternative solutions)
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Discussions have already started for the establishment of Professional
Management companies for both the Golf Club operations, and
possible Hotel Management Services. This option will be considered
if the investors will require a “Luxury” or “First Class” operation
that would preclude the hiring of local talent for operations
of the club.
At the present time, there is only one 5 star hotel in all
of Ukraine and no golf course resorts or projects. Under these
circumstances, there is a strong possibility that outside (foreign)
sourcing will be required to run a very high-class operation.
Local talent is just not available for such a project. However,
we do not foresee the need for a 5 star operation for the first
golf resort in Ukraine. If the investor has other thoughts
or ideas regarding this, they can certainly be accommodated,
but our recommendation is that GGGC be constructed and
operated as a 3-1/2 to 4 star resort.
If outside management would be required, it is still too early
in the project to make any firm commitments to any one specific
group since many factors will have to be considered. One of
the major factors is the Hotel/Resort Management Company’s ability
to operate in Ukraine since none of the Hotel/Resort Management
Companies have been able to do so to date. Part of the reason
for this is that there have been no similar facilities built
or operated in Ukraine, but also because almost all Ukrainian
Hotel operations continue to be run by the former Soviet hotel
management services. Privatization has been slow in this industry
although many new small hotels have sprung up all over Ukraine.
Recently only the “Hotel Ukraina” has made it to 5 star status
but they are being operated by locals with general management
from France.
However, it is anticipated that with all the interest that
has so far been expressed in the project, that there will be
no problem finding the proper local management or a management
company to run the operations.
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| 4.0 General Aspects |
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| 4.1 Macro‑economic environment |
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The recent implementation of liberalized foreign investment
laws and the relaxation of visa regulations for tourists form
part of a general Ukrainian opening‑up to the world. In
the next few years we expect Ukraine to emerge as a country
offering a wealth of opportunities to the international business
community.
Ukraine still has large and as yet unexploited potential (such
as natural resources, labor, and capital accumulated among the
population), coupled with well established and increasingly
new and expanding relations with many other countries. President
Kuchma has been actively pursuing political, social, and economic
relations with many countries around the world. He has actively
and extensively traveled to the far corners of the globe to
establish or secure ties with former and newly found partners
in all kinds of industries.
Many people fail to appreciate that Ukraine is the same size
and has the same population as France. It is also a highly
industrialized nation with vast natural resources. Its population
is well-educated hard working and eager to enter in to a new
area of world markets and economies.
Many European countries are starting to appreciate the vast
potential that Ukraine has to offer and have made very serious
moves to invest in Ukraine’s industry. As such this has brought
a great number of foreign diplomats, managers, entrepreneurs,
workers, business people, bankers, etc. to test the industrial
and economic waters of this great nation.
This phenomenon is not limited only to guests from the USA
and European nations, as business people from China, Japan,
Hong Kong, Korea, Indonesia, Lebanon, Egypt, U.A.E., India,
etc. have also been coming to Kyiv and other industrialized
areas of Ukraine.
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| 4.2 Socio‑political environment |
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After the breakup of the Soviet Union, Ukraine found itself
in a difficult position economically and even politically.
During the Soviet era, it had achieved a tremendous amount of
success as one of the main suppliers of materials, technology,
sophisticated goods, armaments, and technical labor to the Soviet
partners. This came suddenly to an end in 1991 and Ukraine
was faced with having to find its own markets but without the
expertise to do so. One of the primary reasons for this dilemma
was that upper management in the Soviet system was usually found
in Russia and particularly Moscow. Now, Ukraine had to find
its own methods of operating, managing, marketing, and achieving
economic stability.
This does not come without a price and that price has been
hyperinflation, unemployment, closing of factories and a serious
downturn in the economy. Fortunately, Ukrainians are a hardy
lot and have a tremendous amount of perseverance and tenacity.
The country is reorganizing its priorities and is well on the
way to becoming a serious market economy. In order to achieve
this, Ukraine will require assistance from the Western countries
but to attain this it will have to also cater to Western needs.
To attract Western financing, management expertise, and technical
know-how, Ukrainian government agencies and private companies
will have to assure that Westerners have sufficient Western
style housing, office space, communications, and even leisure
facilities.
This is where the concept of establishing a Golf Course in
Ukraine becomes so important. Managers from the U.S. Asia,
and even Europe have become accustomed to playing golf as a
means of relaxation, as a leisure activity, and even as a conduit
for achieving business related goals. Golf Courses are no longer
seen as a bourgeois activity, but rather as either another forum
for conducting business or as a means of rewarding hard working
executives and allowing them a measure of relaxation from their
tedious tasks.
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| 4.3 Size and Geography |
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The total area of Ukraine is approximately 232,046 square miles
or the size of France. The population of Ukraine is 49 million
people, which is also similar to that of France. This makes
Ukraine larger than Poland, Hungary, the Czech Republic, and
Slovakia combined. Geographically, Almost the entire
country of Ukraine is a vast flat plain, with elevations generally
below 300 m (about 984 ft). The Carpathian Mountains intrude
at the extreme west, and on the southern coast of the Crimean
Peninsula are the Crimean Mountains. The highest point in Ukraine
is Mt. Hoverla in the Carpathians, with an elevation of 2061
m (about 6762 ft). Most major rivers flow south to the Black
Sea; they include the Dnipro River in central Ukraine, the Southern
Bug and Dnister rivers in the west, the Donetsk River in the
east, and the Danube in the far south.
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| 4.4 Climate |
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The climate of Ukraine is temperate continental, with a subtropical
Mediterranean climate prevalent on the southern portions of
the Crimean Peninsula. The average monthly temperature in winter
ranges from -8deg to 2deg C (17.6deg to 35.6deg F), while summer
temperatures average 17deg to 25deg C (62.6deg to 77deg F).
The Black Sea coast is subject to freezing, and no Ukrainian
port is permanently ice-free. Precipitation generally decreases
from north to south; it is greatest in the Carpathians, where
it exceeds more than 1500 mm (58.5 in) per year, and least in
the coastal lowlands of the Black Sea, where it averages less
than 300 mm (11.7 in) per year.
It is expected that the Golf Resort will operate year round
as it does in Moscow and Warsaw. The golf course itself can
operate from early spring (April) until late autumn (until the
first snows of November). Since the soil is sandy, it does
not become as hard as in some of the northern climates of the
USA or Europe where a miss-hit can feel like hitting concrete.
Thus a 7 to 8 month usage of the golf course is not only expected
but almost guaranteed.
The hotel, restaurant, banquet, and health club facilities
are expected to operate year round. Due to a lack of such facilities
in the area, and a large wealthy population in the immediate
vicinity, we expect that the winter months may actually be more
active than the rest of the year for these services.
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| 4.5 Population |
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Having a population of 49,000,000 in 2000, Ukraine is the second
most populous country of the former USSR. Russia being the most
populous. Ukrainians constitute 75 percent of the population.
Ukrainian, a Slavic language closely related to Russian and
Polish, is the official language, although Russian is widely
spoken. Russians constitute 20 percent of the population. Other
minorities living in Ukraine include Byelorusians, Moldovans,
Hungarians, Bulgarians, Poles, and Crimean Tatars. Most of the
Tatars were forcibly transported to Central Asia in 1944 for
anti-Soviet activities during World War II. Christian Orthodoxy
is the predominant religion in the country, although western
Ukrainians are Catholic, as are the Hungarian and Polish minorities.
Protestantism, Islam, and Judaism are also practiced.
Ukraine is an urbanized society, with more than two-thirds
of the population living in cities and towns. Kyiv, the capital,
is the largest city in Ukraine, with a population of 2,750,000
in 1990. Other large cities include Kharkiv (1,800,000), Dnipropetrovsk
(1,200,000), Odessa (1,100,000), Donetsk (1,100,000), Lviv (800,000),
and Mariopol (500,000). Population growth, however, is low.
The growth rate during the late 1980s and now into the 1990s
continues to be the lowest in all of Europe. Health standards,
such as life expectancy, are generally high and are improving
after a substantial decline.
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| 4.6 Kyiv Overview |
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With a population of approximately 2,750,000 inhabitants, Kyiv,
the capital of Ukraine is the center of the national and regional
governments and a major business center. It is a beautiful
city with wide streets, old historic building, numerous churches,
many of which are gold domed, and many historical sites too
numerous to mention in this document. Kyiv has been undergoing
major restoration of many of its buildings that have become
unkempt due to lack of proper maintenance.
In the past 5 years Kyiv has seen a tremendous growth in private
enterprise with many new clubs, restaurants, casinos, hotels,
and business facilities being opened. Albeit there is still
no 5 star nor major hotel chain hotel in Kyiv, but this is expected
to change soon with the advent of a new administration.
Kyiv has also been one of Ukraine’s major industrial centers
but now it is going through a transformation phase, which will
require revamping and refurbishing many of its factories. During
the Soviet era, Ukraine and Kyiv were major military-industrial
complex, which is now being slowly transformed and converted
to commercial enterprises.
Many Western companies, particularly those from Germany, Holland,
Sweden, Italy, Finland, Switzerland, Austria, and the UK have
arrived in Ukraine and have established serious presences in
Kyiv. American and Canadian companies, as well as those from
the Far East are also making serious attempts at establishing
factories and enterprises in this region.
With the arrival of these companies, there has been a tremendous
demand for offices, housing, and entertainment and leisure facilities.
Kyiv is blessed with a beautiful, wide river that runs through
the middle of it and which supplies water and power to the city.
It is also a wonderful place for relaxing and traveling to other
area of Ukraine. This is also where our company has decided
to utilize one of the river’s most beautiful islands as a facility
to provide relaxation and camaraderie in a sporting establishment.
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| 5.0 Market Analysis |
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| 5.1 The Market |
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The clientele for GGGC is expected to consist mostly
of western business people and diplomats during the early stages,
with growth in Ukrainian memberships starting slower, but eventually
become a larger client base.
The Western clientele can be divided into four distinct groups.
The first is the over 8,000 western business people
and diplomats living and working in Ukraine on a full-time
basis. The second includes those businessmen who come to Ukraine
on short-term business, currently numbering more than 1 million
annually, and continuing to rise with increasing volumes
of foreign investments. The third Western market comprises
those western firms, which hold business meetings and rent villas
in the country for weekend events; there are few attractive
outdoor venues currently available or soon likely to be available
in the Kyiv region, so GGGC can be expected to be a popular
event location. The fourth segment consists of individuals
from Eastern and Western Europe where there is already an established
tradition among certain business and social circles of traveling
on golf tours, and attending special golf tournaments.
Despite the great demand for recreation represented by these
four groups, the Kyiv area is notably lacking modern facilities
for recreation, let alone for playing golf. Moreover, there
are limited other venues for socializing at the business level
outside the office.
Ukrainian clientele can be categorized as either businessmen
and employees of Ukrainian firms and commercial banks, or as
the firms and banks themselves. Evidence for the likely support
of Ukrainian clientele, despite their current lack of access
to golf facilities, can be found in the success of golf clubs
built in generally similar market conditions in Russia (3 in
Moscow, 1 in St. Petersburg), and in the growing international
appeal of the sport as well.
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| 5.2 Competition |
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There is no direct competition for golf clubs in Ukraine.
At present there are no known golf courses under construction,
however there are 2 in the development stages (presently “on
hold”) in the Kyiv area. Even if there should be a golf course
planned in the near future, it is unlikely that a complete facility
will be built with the variety of activities and amenities that
GGGC will provide. Even in the event a different site
could be found and developed, based on recent land price developments
within the Greater Kyiv area, such a facility would have to
charge prices much higher than the GGGC in order to recover
its investments.
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| 5.3 Marketing Strategy |
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Marketing research and reviews of standard international practices
have been used to formulate a detailed GGGC marketing
strategy, as outlined below in brief:
A- Advertising and Promotion.
The promotion of GGGC will begin heavy and be
maintained not just in Kyiv, but throughout Ukraine, and in
selected markets in Europe and the US. Billboards and magazines
in Kyiv will carry regular advertisements, a public relations
company in Kyiv will be hired, brochures and a quarterly newsletter
will distributed, and sales agents will be used for US locations.
Special events for members and candidate members will be held
both at GGGC and at locations in Kyiv, and the media
will be encouraged to cover GGGC events, although it
is expected that they will be newsworthy enough in themselves
to attract press. Direct mailings will also be utilized, with
a list of 20,000 contacts expected to generate up to 5,000 prospects
in the first two years of operation. The goal during this first
year will be to develop a membership base of 300 to 750 new
members (with 500 being the average number).
B- Forms of Membership.
There will be four forms of membership available:
(1) Honorary Members.
Those members who are distinguished and highly respected within
the international community and who have accepted the special
invitation from the Directors of GGGC.
(2) Individual Members.
Those who formally apply for Individual Membership and who are
granted the status as such by a Resolution of the Directors
of GGGC.
(3) Corporate Members.
These organizations which formally apply for Corporate Membership
and are granted the status as such by a Resolution of the Directors.
One unit of Corporate Membership consists of three persons (Corporate
Nominees). Such nominees may be changed at any time as the Corporate
Member may decide; however, official approval from the Board
of Directors is necessary for all such Nominee changes. A one-time
service fee will be charged for this service.
(4) Associate Members.
Those who are the Spouse of either an Honorary Member, an Individual
Member, or a Nominee of a Corporate Member: and who are given
the status as such by a Resolution of a Member or Nominee under
21 years of age.
C- Hotel Marketing Strategy. In order to attract
potential hotel guests to GGGC, a hotel marketing efforts
will be incorporated within the overall marketing strategies
of the Golf Club. All new information regarding hotel development
will be regularly featured in the quarterly newsletter and distributed
to members. Hotel brochures will be printed to introduce planned
facilities plus entertainment and tourist amenities, and be
distributed among travel agencies and target companies.
D -Villa Marketing Strategy. 10-20 each 150
to 200 sq.mtrs. (1500 to 2000 SF) 2-3 bedroom villas will be
built at the GGGC site. Potential customers will be corporations
in the Kyiv area who are at present interested in having resort
facilities for their staff in a golf resort environment. If
the Moscow Country Club is to be an indicator of the success
of such a strategy, then this type of leisure corporate residences
will be immediately filled up. Anticipated rental of these
villas will be $75,000 per year. In Moscow similar villas rent
for $125,000 to $150,000 per year.
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| 6.0 Project Features |
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GGGC golf course is being built on 76 hectares of land
along the riverbanks of the Kozinka and Irzhavets rivers, which
are tributaries to the great Dnieper (Dnipro) river, and on
4 hectares of adjacent land presently known as the “Baza”.
The facilities on the GGGC land will include the golf
course, driving range and a putting green, and a pitch and put
course (or an additional 9 hole course). On the “Baza” land
there will be a clubhouse, hotel, pro-shop, health club, sauna,
massage and therapy facilities, an area for tennis courts, retail
spaces, café, bar, and a restaurant.
A summary of the facilities is as follows:
| Location |
Facility |
Present
Status |
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| GGGC Land |
Golf Course |
In approval
stages |
| GGGC Land |
Driving Ran |
In approval
stages |
| GGGC Land |
Putting Green |
In approval
stages |
| GGGC Land |
Pitch & Putt |
In approval
stages |
| "BAZA" |
Club House |
Existing –
needs renovation |
| "BAZA" |
Locker Room |
Existing area
– Needs construction work and equipment |
| "BAZA" |
50 Room Hotel |
Existing -
needs re-planning and and/or renovation (can be made into
20-25 townhouse or condominium units) |
| "BAZA" |
Restaurant |
Existing -
needs major renovation, equipment and furnishings |
| "BAZA" |
Bar |
Existing -
needs renovation, equipment/furnishings |
| "BAZA" |
Snack Bar |
Existing area
- Needs reconstruction |
| "BAZA" |
Health Club |
Existing -
needs reconstruction |
| "BAZA" |
Sauna |
Existing -
needs reconstruction |
| "BAZA" |
Pro Shop |
Existing area
- Needs construction work plus equipment and products |
| "BAZA" |
Shops |
Existing area
- Needs construction work plus equipment and products |
| "BAZA" |
Tennis Courts |
Existing area
- Needs construction work |
| "BAZA" |
Beach Area |
Existing |
| "BAZA" |
Club/Discotheque |
Existing Building
- needs reconstruction plus equipment |
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| 7.0 Finances (General) |
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The total cost of the project is based on 2 various valuations
plus a combination of share ownership and loan options.
Various options are available for investment in the project.
These include Credit only, Investment Only, and a combination
of Credit and Investment. Finances required for these options
range from $1.5 to $7.2 million.
Note: Financial tables deleted from
web version of business plan. For information on financial
figures and financial structure of project, please contact:
Walter Prochorenko at: prowalt@yahoo.com
Investments will be utilized during the first three years of
Project implementation for the reconstruction of the club house
infrastructure, hotel, villas, amenities, and course irrigation,
etc in accordance with the schedule of the construction works
and costs budgeted for the Project.
The investment will yield a 20-28% annual interest rate, with
interest payments beginning in Year 1, paid monthly. The repayment
of principle will commence at the end of Year 1, with additional
repayments at the end of Year 5.
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| 8.0 Risk factors |
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a. Political and Economic. Investing in Ukraine involves
certain considerations not usually associated with investing
in the more developed markets of the United States, Japan, Canada
or Western Europe. These considerations include: (i) political
and economic factors such as risk of expropriation, nationalization
and general social, political and economic instability; and
(ii) the possible difficulty of enforcing legal rights in Ukraine.
The Government of Ukraine is currently implementing reforms
directed at political and economic liberalization, including
efforts to decentralize the decision-making process in Ukraine,
to move towards a market-oriented economy and to foster a multi-party
political system. There can be no assurance that these reforms,
including those permitting full repatriation of profits, will
continue or, if continued, will achieve the goals set by the
Government of Ukraine. Neither can there be any assurance of
the pace at which the proposed reforms will take place. In
addition, there is uncertainty whether current political trends
in Eastern Europe, including the FSU, will continue to create
favorable circumstances for Ukraine to liberalize its political
and economic environment.
The current situation in relation to taxation in Ukraine is
under review. It is anticipated that a new Ukrainian tax code
will be introduced in 2001, which may alter the current situation
in relation to the taxation of companies and of dividends.
b. Repatriation of Profits. Under Ukrainian law, in
general foreign investors are guaranteed the right to repatriate
profits earned from Ukrainian investments. However, to the
extent that profits are earned in local currency (hryvnia).
this right may be limited or effectively negated by the availability
in Ukraine of foreign exchange and by access to the inter-bank
foreign exchange auction market.
Alternatively, we have set up a mechanism for the repatriation
of profits through the payment of membership and other fees
to foreign banks. This is a perfectly legal method but will
require the assistance of foreign banks to make this work properly.
We already have an arrangement with a major European bank for
doing this and all indications are that this will not only work
well but will even reduce risk and taxes.
c. Currency Risk. A portion of the Company’s revenue
and income will be earned in local currency. Accordingly, the
US dollar equivalent of the assets and revenues of the Company’s
investment would be adversely affected by reductions in the
value of the hryvnia relative to the dollar. Conversely, they
would be positively affected by increases in the value of the
hryvnia relative to the dollar.
d. Enforceability of Contracts. The legal system in
Ukraine is in a nascent stage and subject to continuous change
and development. There are concerns regarding difficulties
or inability to enforce contracts in Ukraine. The position
in Ukraine in relation to the ownership of property, in general,
and land, in particular, remain uncertain.
e. Land. With the adoption of new land laws by the
Ukrainian Government at the end of 2001, the ownership of major
plots of land has become a reality. Former investor fear that
leased land would somehow be expropriated is becoming less and
less of a factor. There are still restrictions on ownership
of agricultural lands (until the year 2005; however, since the
land leased by GGGC does not fall into this category,
this is not a significant risk factor. GGGC now has
an option to purchase the land, however this process will require
some time and will require the project to be at least substantially
under way in order for this option to be exercised. The benefit
of the new situation is that GGGC will have the right
to purchase the land at a very reasonable price. Market prices
will not play a role in these transactions.
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| 9.0 Investment Advantages |
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As an investment project, GGGC offers a number of significant
advantages:
A- Demand: The large and growing
expatriate community in Kyiv currently has no access to golf
in Ukraine. The present lack of recreational and athletic facilities,
combined with the increasing popularity of golf both as a leisure
and business pastime, will create a ready demand for a golf
resort at Koncha Zaspa.
B- Location: The physical
setting and features of the Koncha Zaspa location are uniquely
advantageous for a golf resort and residential community. The
island location of the golf courses, a distinction shared by
few other courses in the world, enhances the game’s natural
appeal. Furthermore, visual proximity to the Dnipro River will
increase the aesthetic value of the hotel resort and residential
villas.
C- Management: The
GGGC resort will be owned and managed by individuals
with considerable experience in planning, building and operating
projects of this type. In addition to committing their own
capital, the partners already have obtained most of the necessary
permits to begin work immediately.
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| 10.0 Conclusion |
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Although all investments and projects of this type have an
inherent risk, the fact that GGGC will be the FIRST golf
club and resort in Ukraine, reduces the risk factor very substantially.
There are certain issues such as repatriation of capital, management,
importation of equipment, etc that will need to be addressed
on a regular basis, particularly since the laws of Ukraine change
regularly, but past experience has shown that all such problems
and issues can be resolved satisfactorily if experienced overall
management is in place. In addition, even though every country
is “unique” in its own right, most countries work on a certain
set of principles and rules. These are still being established
in Ukraine since Ukraine was economically very rarely fully
independent. Therefore many rules found in other countries
either do not apply or require creative thinking and management
to overcome. Generally, however, and taking all aspects into
consideration, one can safely assume that the project is almost
guaranteed to be substantially successful.
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| The Club Pages:
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| Golden
Gate Golf Club |
| Golf
Club "Burulcha" (Crimea) |
| 12
Oaks at Koncha Zaspa |
| King's
Island Golf and Tennis Resort |
| Kyiv
Country Club |
| Museum
Golf Club |
| Odessa
Orange Hills Golf Club |
| River Park Golf
Resort |
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